Best Practices for Amazon Automatic Feedback Requests

Best Practices for Amazon Automatic Feedback Requests

Hook Up with an Automated Feedback App

The first step in automating feedback requests is to have an app like Ratingraja do it for you. While you could rely on Amazon to send out occasional messages on your behalf, you’d be losing out because you wouldn’t be able to control the time, consistency or tone of the emails.

Instead, a feedback-specific app is much better because it’ll send out emails when you tell it to, give you templates to use that are consistent in voice and professionalism, send you alerts when you’ve received negative reviews, and more.

 

Timing is Everything

Now that you’ve settled on an automated Amazon feedback app, your next move is figuring out the timing of messages.

You should set your feedback app to deliver emails at these intervals:

• Post-Sale: The first message should be sent out right after the buyer has purchased your product, and it should be a concise email thanking them for their purchase. Note: don’t send out a product purchase confirmation email, as Amazon does that.
• Post-Delivery: Next, send them an email about two days after the delivery date. This will be a more ‘ask-y’ email, requesting a review from them. Write a couple lines saying you hope everything went okay and could they leave a review, including a link that’ll take them directly to where they can write one.

Make Sure You’re Asking the Right Buyer for a Review

As strongly as we recommend leaving no review stone unturned, there are some cases when you should not ask for feedback. For example, buyers of regular repeat purchases. If you have a buyer who purchases the same thing from you every month like clockwork, then sending them a request for feedback is only going to annoy them. Do it for their first purchase, then leave them alone. If they have you on auto-purchase, they’re happy with you.

Send the Right Template Out

Your audience will likely consist of different demographics, and each one warrants their own template. You wouldn’t send out a millennial-style message to parents, and you wouldn’t send one written in Italian to a buyer. Knowing who your buyers are will help you select the right template to use, increasing your chances of getting a review.