Top ways to Boost Your Product Sales on Amazon in 2020

Top ways to Boost Your Product Sales on Amazon in 2020

Get Reviews and Increase Your Sales on Amazon

Customers trust online reviews as personal recommendations. Verified reviews improve trustworthiness. Buyers hardly leave reviews for the products they bought online. Using review programs like the Amazon vine program or Early reviewer program would help you boost your sales online.

Seller feedback and product reviews increase your product rankings and to a certain extent influence your BSR. Constructive feedback helps you improve your product performance. So, try to automate your review requests. You can use the Ratingraja to automate your reviews on Amazon.

 

 Multi-Channel Marketing – For New Opportunities and Insights

If you are doing it already, it’s great! If not, start leveraging multiple channels to sell your products.

Promote and sell products anywhere your customers can buy. Find the right customer touchpoints such as a mobile application, a social media platform, or a website matters. Do not restrict yourself to Amazon. The cornerstone of multi-channel marketing is to invest in the right channel. You can approach these platforms independently.

Few of the popular marketing platforms in 2020 are:

• Amazon
• Your eCommerce store.
• PPC Ads
• eBay
• Social media channels like Facebook, Twitter, and Instagram.
• Affiliate Marketing or guest posts on various blogs.

On the other hand, Amazon is making seller-buyer communication more stringent than ever. So, make sure you establish your own loyal clientele with your e-commerce store, social media accounts or blogs. Attaching a coupon, flashing a deal, and free shipping during the holiday season or on certain occasions would definitely entice your customers.

Come up with a multi-channel strategy by analyzing consumer choice and purchase patterns. Find out your target audience and harness data to grow your business.

Effective Inventory Management – To Increase Your Business Value

This is something we always talk about. Having your inventory stocked up will boost your organic ranking on Amazon. Warehouse and inventory management is increasing in its value and relevance for the past few years. In the US, the number of warehouses has increased by 6.8% in the past 5 years. Handling these tasks manually is time-consuming and invokes unwanted errors. So, you need to automate your tasks using appropriate Inventory management software. With an effective inventory management software, you can definitely boost your operations and inventory efficiency.

 

 Amazon Customer Metrics –

Customer satisfaction is an essential metric that brings more value to your business. Amazon gives huge importance to customer communication and satisfaction metrics as it wants to create positive experiences for the customers. In the Amazon seller central account, the Account health section will give a brief overview of the customer satisfaction metrics that need your attention.

Order Defect Rate (ODR)  – 

In the specified duration, the order defect rate (ODR) gives the number of defect orders (by Amazon) by the total number of orders received. Precisely, it’s based on the number of people who have negative experiences with your product.

According to Amazon, a guarantee claim, chargebacks, or negative comments are considered as a defect.

A high ODR can trigger a negative impact on your Amazon account health.

Pre-fulfillment Cancellation Rate –

The pre-fulfillment cancellation rate is initiated by the seller before shipment confirmation. This is the number of canceled orders by the total number of orders in a specific period of time. This usually happens if the seller doesn’t have enough stock after a customer places the order. So, Amazon wants you to stock up your inventory to avoid the pre-fulfillment cancellation rate.

You need to aim for a cancellation-rate of < 2.5% to meet Amazon’s pre-fulfillment cancellation rate target.

Policy Violations –

Policy violations on the seller central account page will notify you about your performance if Amazon policies are violated. This can be due to the way of your item listing or can be the nature of the item itself. The policy violation metric will give the details of unread performance notifications.

• A green tick indicates – No unread performance notifications.
• Yellow Exclamation indicates – You have unread performance notifications.
• Red cross denotes – You need to read the performance notifications as your account health is at risk.

Late Shipment Rate –

This metric will give you the percentage of orders that have been dispatched late. An order is considered to be late if it is overdue by 3 or more days. Amazon suggests you set a target of < 5%.

Buyer-Seller Contact Response Time (CRT)

This is straightforward. The CRT will give you the number of customer messages you have responded to within 24 hours.