5 Ways to Get 5-Star Amazon Customer Reviews

5 Ways to Get 5-Star Amazon Customer Reviews

Why You Need Amazon Customer Reviews

Online reviews are the modern media world-of-mouth; they’re immensely powerful and can have a huge affect on how your business is perceived. A study last year found that:

• 79% of consumers trust online reviews as much as personal recommendations
• 85% of consumers say that they read online reviews for local businesses
• 73% of consumers say positive customer reviews make them trust a business more

When you wish upon five stars, it makes no difference who you are – your business dreams come true! OK, in truth you’ll need a lot more than wishing to obtain a great Amazon star count. In this post we’ll talk about why Amazon customer reviews are important and the various ways you can earn them (both legitimately and not-so-legitimately).

How to Get Reviews on Amazon: 5 Tips

How do you get legitimate, 100% authentic home-grown Amazon consumer reviews? Here’s how.

1. Provide a great consumer experience. The majority of negative reviews involve consumers feeling misled about a product. Be honest about what you’re selling and provide as much accurate, precise information about your product as possible to avoid any confusion or false expectations.

2. Send follow-up emails after an Amazon purchase asking for feedback. Amazon asks for customer feedback following a purchase, but it’s a generic email with nothing special. Instead, send personalized review requests; ideally, you want to send them shortly after they’ve received your product so its awesomeness is still fresh in their minds. You can even use a site like Ratingraja to automatically send customized feedback request emails. Make it really easy for users to leave a review by including a link.

3. Request Amazon reviews via newsletter and social media. Chances are, the folks subscribed to your newsletter and your fans on Facebook already like you, so why not ask them for reviews? There’s a decent chance they’ve already bought a product from you, so they can provide legitimate, positive Amazon customer reviews. In our article about getting reviews on Yelp, we noted that Yelp discouraged directly soliciting reviews. Amazon, on the other hand, is much more lax.

4. Reach out to users who reviewed similar products. You can find users who have reviewed products similar to yours (even your competitor’s products) by visiting your product page, going to “Customers Who Bought This Item Also Bought” and “Customers Who Viewed This Item Also Viewed.” These are your competitors, and you could do well simply taking note of them and reading their reviews (paying attention to what they do well and what they fail at), and even checking out their website.

For the sake of our Amazon review-centered discussion, simply click for the “customer reviews” link and sort by newest reviews. Click the reviewer’s name for their details.  If they provide contact info connected with their profile, you’re in luck! Send an e-mail.  If only a name shows up, try contacting them on another social network like Twitter or Facebook.

5. Solicit the top Amazon reviewers. Amazon holds a list of their top reviewers – a compilation of esteemed reviewers who are valued for their insightful and objective critiques. Many of these top Amazon reviewers also hold titles such as “Top Ten Reviewer,” or “Hall of Fame Reviewer,” which are displayed alongside their reviews, making their reviews ultra-valuable.