As an Amazon seller, your reputation is everything when it comes to becoming – and remaining – successful. As your business grows, one of the most important ways of securing your reputation is by the reviews left by your customers.
When considering making a purchase online, many customers will immediately check out the reviews for the item and for you as a seller, meaning that the quality of your reviews can make or break your business.
A great review will give a potential customer the confidence to make a purchase as well as boosting your rating as a seller. However, a negative review will very much have the opposite effect.
The following guide will help you to effectively manage your Amazon reviews and, more importantly, gain more positive ones.
When starting out as an Amazon seller, your goal should be to score positive reviews for your products right from the beginning.
Anybody who uses popular review site, TripAdvisor, will tell you that, although they do, of course, read the positive reviews, it’s the negative ones that they pay most attention to. Even if you have a number of great reviews, one or two less than wonderful ones may put off a potential customer.
There are a number of ways you can obtain reviews for your products including:
Straight from the horse’s mouth. The Ratingraja Feedback Request system allows Amazon sellers to request reviews directly from their customers by sending emails to customers. The Review Request system offers multiple options for pricing plans: 3500 emails for free, 1500 for 499/- rupees and more.
Nobody likes receiving negative reviews – particularly when, as a seller, you feel that a review is unfair. After receiving a negative review on a product, you can minimize the damage by following a few simple steps.
Don’t ignore it. If you feel that you’ve unjustly received a negative review, it’s important to act quickly to deal with the situation. In this situation, your options include:
If you feel that a negative review is unfair, untruthful or contains offensive content, you can ask Amazon to remove it. Go to your seller account dashboard and navigate to ‘customers and orders’ and then product ID and then, follow the instructions to request removal of the review. When explaining your reasons for the removal request, keep your message as short and concise as possible – a long-winded, whiny essay will generally result in a negative result from a disgruntled Amazon who has had to spend time reading through the whole thing. Amazon will then make a decision and let you know the outcome.